SOCO - The Social Jungle
UAE
Location
23,000 sq. ft.
Size
Entertainment
Sector
Turnkey fit out
Scope
2026
Complete
We delivered the full fit out of SOCO, the newest family entertainment destination by Majid Al Futtaim Entertainment at City Centre Mirdif.
Spanning 23,000sq. ft., the venue brings gaming, bowling, dining and immersive themed zones together in one vibrant space designed for tweens, teens and families. Guided by the creative direction of Prospect Design International, we executed extensive base build modifications and a complete interior fit out to realise a colour driven, high energy environment that reflects Majid Al Futtaim’s vision for next generation entertainment.
Our scope covered the execution of gaming zones, bowling alleys, F&B areas and themed interiors.
We worked closely with Majid Al Futtaim Entertainment to ensure full alignment with mall operational guidelines, health and safety standards and the performance expectations of a high footfall destination. Through this collaboration, we delivered a dynamic, durable and innovation led space that brings the SOCO concept to life and strengthens our ongoing partnership with the client.