Primark

       Primark Launches in the Middle East 

       Primark’s rapid expansion across the region, driven by its partnership with Alshaya, has required scale, precision and consistent manufacturing quality. We have supported this growth from the outset, delivering full production from our Bahrain facility and enabling the brand’s accelerated entry into the UAE. 

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      Primark’s Middle East expansion accelerates with Dubai as the global flagship.

      After Primark’s successful debut at The Avenues Kuwait, the brand shifted its focus to the UAE with a landmark opening in Dubai Mall. Delivered in partnership with Alshaya, it became Primark’s largest and most ambitious store worldwide. The momentum continued with an aggressive rollout across the city, adding City Centre Mirdif and Mall of the Emirates to the regional portfolio.

      Primark - Interior Fit-out

      Havelock One’s Bahrain manufacturing drives scale, speed and consistency.

      Our scope covered the full manufacture of mid floor fixtures, perimeter systems, fitting rooms, architectural elements and the façade, all produced in our Bahrain factory and shipped to site. The performance of the Dubai Mall project prompted Primark to bring forward the next store opening, and we recalibrated production and logistics to meet the accelerated timeline, ensuring each store opened on schedule. With the brand’s rapid rise in popularity, this partnership is set for significant growth across the Middle East.

      Primark - Interior Fit-out
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