Primark

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Stores delivered

Accelerated

delivery achieved

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Countries

Primark’s Middle East expansion accelerates with Dubai as the global flagship.

After Primark's successful debut at The Avenues Kuwait, the brand shifted its focus to the UAE with a landmark opening in Dubai Mall. Delivered in partnership with Alshaya, the store marked a significant milestone in Primark's Middle East growth. This was followed by further openings at City Centre Mirdif and Mall of the Emirates, while expansion across the region continued with the launch of a store at City Centre Bahrain and Primark's first mobile store at Al Khiran Mall in Kuwait.

Our manufacturing factory at Bahrain drives scale, speed and consistency.

Our scope covered the full manufacture of mid-floor fixtures, perimeter systems, fitting rooms, architectural elements and façades, all produced in our Bahrain factory and shipped to site. The performance of the Dubai Mall project prompted Primark to bring forward the next store opening, and we recalibrated production and logistics to meet the accelerated timeline, ensuring each store opened on schedule.

For the Al Khiran Mall mobile store, we manufactured the unit in Bahrain, developing a full-scale mock-up at our facility to refine the concept before delivery to Kuwait and installation by our local team. With Primark's growing presence across the region, the partnership continues to support the brand's expansion throughout the Middle East.