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Phantom pop-up at Duty Free

Our portfolio of travel retail projects and a strong client referral landed Havelock One to manufacture the first Retailtainment pop-up store for the launch of Phantom for Paco Rabanne by PUIG.

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  • ClientPUIG International
  • LocationQatar
  • scope of workTurnkey Fit-out
  • Size211 sq.ft.
  • SectorTravel Retail, Pop-up
  • timeline2021

Havelock One has been manufacturing pop-up stores since 2019. However, Phantom is our first travel Retailtainment kiosk created under the supervision of our retail setting-out team. The store concept is unique, too, because of its “Retailtainment” feature, wherein the buyer is actively engaged with an AI-powered retailtainment game called ‘Dance with Phantom’.

The Phantom cologne for men by Paco Rabanne is launched by PUIG exclusively in airports. This fragrance has been described as a ‘futuristic aromatic’ scent and combines new technologies with luxury perfumery craftsmanship.

A kiosk design and manufacturing process requires intricate planning and attention to details. For this project, our setting-out team assessed the materials required and their dimensions; produced as-built drawings from the concept and sourced the complete hardware. Subsequently, we teamed up with a lighting company, procured LED screens and other gadgets with the support of our IT team’s expertise.

To replicate the structure of the kiosk exactly as shown in 3D visuals, our metal team had to determine the mechanical calculations required for the two-angled metal legs to hold the 600kg canopy at a height of 7.55 ft. We assembled the finished components and made sure all the hardware worked in sync as per client expectation and tested the software before the structure’s dispatch. Extra care was taken by creating custom-made shipping crates to transport the kiosk and to ensure we delivered it damage free and ready for use.

Phantom was launched in Qatar Duty Free on 1st July 2021 and later  shipped to Amsterdam Airport Schiphol.

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